WIN

About

<p>I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.</p><p><br></p><p>My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.</p><p><br></p><p>Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.</p><p><br></p><p>Every episode we sit down with an MSP owner,&nbsp; a sales leader, or a vendor exec and ask:</p><p><br></p><p>How are you winning?</p><p><br></p><p>No theory.&nbsp;</p><p>No recycled advice you've already read on LinkedIn.&nbsp;</p><p><br></p><p>Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.</p><p><br></p><p>New episodes weekly. Learn more about Fox &amp; Crow Group at https://foxcrowgroup.com/</