The Fresh CrEd

About

The Fresh CrEd Podcast is where the produce industry talks about what’s actually happening—right now. Hosted by Ed Bertaud, the show features conversations with operators, buyers, growers, and industry leaders navigating the realities of fresh produce every day. From freight and pricing pressure to sourcing, retail dynamics, and supply chain shifts, The Fresh CrEd focuses on the decisions, challenges, and strategies shaping the business. This isn’t theory or surface-level storytelling. It’s a closer look at how the industry actually works—from the people in it. If you’re in produce, foodservice, distribution, or ag business, this is a place to hear what others are seeing, thinking, and doing as the market evolves.