The Business Of

About

Ever wondered what separates good businesses from great ones? The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today. Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement. Smart conversations. Fresh insights from leaders who've been there. This is The Business Of. Find out more - https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast https://www.businessthink.unsw.edu.au/